About MCBW

Munich and Bavaria as a site for creative activities stand for premium entrepreneur-oriented connections between the design and the corporate sector. Organized by bayern design GmbH in the first quarter of every year, MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and illustrates the potential: Close to 200 committed Program Partners create a cross-discipline platform for companies with an affinity for design, designers, design agencies and all other people interested in design. Following the motto Design transforms, the two program areas –  CREATE BUSINESS! for experts and DESIGN SCHAU! for the public – engage more than 65,000 participants in substantial knowledge transfer and inspiring design experiences. 

CREATE BUSINESS! – MCBW’s dialog and network platform for design professionals

Design inspires innovation and stands for an active-creative, human implementation of change. With this in mind, MCBW DESIGN DIALOGS presents groundbreaking ideas, sustainable trends and new products in conferences, symposiums and workshops, at receptions and many other events. MCBW initiates business contacts, in-depth transfer of know-how and lively discussions between the corporate world and the design sector as well as among diverse creative disciplines.

MCBW START UP is a forum that brings together investors and young entrepreneurs in workshops, coaching sessions, presentations and one-on-one meetings. Highlights of MCBW START UP include Creative Demo Night where founders present their innovations to a critical audience and have the opportunity to discuss them with experts.

DESIGN SCHAU! – MCBW’s showcase for the public interested in design

For nine days, visitors are invited to experience, try and understand all facets of design. Exhibitions, vernissages, events and campaigns at more than 100 venues in Munich and throughout Bavaria provide guidance to the core of Bavarian and international design culture: DESIGN SCHAU! presents Munich as Germany’s extremely lively capital of design.

As part of DESIGN SCHAU!, MCBW FORUM at Museumsinsel is the pivotal meeting point during MCBW. An exhibition and numerous presentations provide comprehensive insight into the design industry and foster critical dialog. MCBW FORUM brings together design aficionados and offers diverse networking opportunities for experts.


Organizer and sponsors

MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology and the City of Munich. iF International Forum Design GmbH is a founding partner. As MCBW partners, BMW Group, Steelcase and Microsoft provide substantial support.


Advisory Board

Guillaume Alvarez

Senior Vice President EMEA, Steelcase

Guillaume Alvarez is a global citizen - from his personal background to his career path at Steelcase. Born in a multi-cultural environment in Pakistan, he embraced an international professional footpath right after finishing his studies at the University of Paris in Marketing and Sociology. Before becoming Senior Vice President, EMEA in November 2011, he was Vice President of Global Client Collaboration. Prior to that, he was Vice President of Global Alliances, which included overseeing Steelcase’s largest strategic global accounts and having responsibility for the sales teams for Vertical Markets, Applied Research and Architecture & Technology. He was also Vice President of sales for the Central Region of Steelcase North America, overseeing all sales activity in his region, one of four in the United States.


Prof. Markus Frenzl

Munich University of Applied Sciences Department of Design

Prof. Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing. Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

Dr. Angelika Nollert

Director of Die Neue Sammlung - The Design Museum

Dr. Angelika Nollert became the director of Die Neue Sammlung - The Design Museum at Pinakothek der Moderne in Munich in 2014. From 1997 to 2000, she was the curator of Portikus in Frankfurt am Main. Dr. Nollert was in charge of project management for documenta 11 in 2001/2002 and for the visual arts sector of the Siemens Arts Program from 2002 to 2007. She headed Neues Museum für Kunst und Design in Nuremberg from 2007 to 2014. Dr. Nollert chairs the University Council of Akademie für Bildende Kunst in Munich.


Adrian van Hooydonk

BMW Group Design

Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.


Dr. Silke Claus

Managing Director of bayern design GmbH

Dr. Silke Claus studied architecture, taught and conducted research at Hannover University and Dresden Technical University from 1994 to 2004. She was the Deputy Managing Director of MACINA Hannover/Dubai before taking over as Managing Director of Internationales Designzentrum Berlin in 2005. As Managing Director of bayern design GmbH, a position she took up in 2009, she is responsible for coordinating the promotion of design in the state of Bavaria in cooperation with the Bavarian State Ministry of the Economy.

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The MCBW program is expanded continuously and is subject to change.
Responsibility for event-related images, text and contents shown on this website lies exclusively with the respective organizers.

The font for the 2018 DESIGN SCHAU Magazine was provided by TypeTogether.