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EVENT ENDED
No more registrations accepted

Wed, 07.03.2018

16:00 - 18:00

Discipline
Communication design / branding
Workshop

Languages
German

Event-Code
1404

Address

Ströer Deutsche Städte Medien GmbH
St.-Martin-Straße 106
81669 München

The event is handicapped accessible

Organisator & Partner

Organisator Ströer Deutsche Städte Medien GmbH
St.-Martin-Straße 106
81669 München

Ads in Motion – the challenge of digital out-of-home advertising

Ads in Motion – the challenge of digital out-of-home advertising

 

Digital out-of-home media are leaving their mark on perception in urban environments. Animated pictures in shopping malls or public transportation, at train stations or the roadside – more and more advertising messages compete for the consumer’s attention. In the workshop, experts of Ströer Media Creation (SMC) will illustrate how they link their creative aspirations with their media-specific communication skills. In addition, SMC will introduce itself as Ströer’s new creative agency that builds on more than 20 years of experience in the digital creation of DooH pioneer Infoscreen.

 

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The MCBW program is expanded continuously and is subject to change.
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