16:00 - 18:00
Ströer Deutsche Städte Medien GmbH
The event is handicapped accessible
Organisator Ströer Deutsche Städte Medien GmbH
Digital out-of-home media are leaving their mark on perception in urban environments. Animated pictures in shopping malls or public transportation, at train stations or the roadside – more and more advertising messages compete for the consumer’s attention. In the workshop, experts of Ströer Media Creation (SMC) will illustrate how they link their creative aspirations with their media-specific communication skills. In addition, SMC will introduce itself as Ströer’s new creative agency that builds on more than 20 years of experience in the digital creation of DooH pioneer Infoscreen.