On the occasion of the opening of MCBW, MUCBOOK will host a one-day congress for representatives of the media in Munich who publish digital works off the beaten media track. Target groups include bloggers, e-book publishers, podcasters, Instagram influencers and, most notably, vloggers.  [...]

Art has distanced itself from us. It scores astronomical prices in the overheated market. The elitist art sector revolves around itself in its own echo chamber. We have to go marvel at it in its perfectly temperate, illuminated and secured temples. Distance has replaced relationships. [...]

Increase the chances for success for your start-up with the business modeling method Alex Osterwalder created the Business Model Canvas, a strategic management and business tool that has been used by more than five million people. It makes it easier to develop, describe, revise, [...]

MCBW START UP

The TOCA ME design conference 2018 will take place on March 3, 2018 at Alte Kongresshalle in Munich. Speakers: creative coding legend Jared Tarbell; Malika Favre, one of the UK’s most popular graphic artists; Mr Bingo, known for his drawings, ad hoc rap interludes, and hate-mail [...]

Ralf Groene of Wolfsburg started out as a maker of analog tools. As the lead designer for Microsoft Hardware, today he designs digital tools. His motto: Function Follows Benefit. Tools must meet users’ work requirements. Sample question: How can we enhance the functions of the [...]

MCBW FORUM

To be successful in the market in the long term despite limited resources, start-ups have to work on their processes and the scalability thereof. They must ensure customer satisfaction, even when their customer base expands. Requirements regarding the quality of products increase with [...]

MCBW START UP

(Not) everybody can (use) design?! The workshop has been designed based on a mix of inspiration and discussion to show users and suppliers how design – which is more than the exterior of a product – can be used to contribute to their companies’ success: - What design services [...]

MCBW START UP

Network dynamics for start-ups and innovation teams Start-ups and innovation teams are compelled to work with diverse partners ad hoc, under time pressure and without being able to prepare. In many cases, insecurity thwarts innovative cooperation. Research has shown that successful [...]

MCBW START UP

Our consulting services have been developed for designers and professionals in the cultural and creative sectors seeking support and advice. Our services are open to founders, start-ups, self-employed people and freelancers who have been pursuing a career in a creative field for some [...]

During the day, we will organize the UX Games contest, in the evening we will host inspiring talks about technology and design. To participate in UX Games, your team will be given an offbeat topic and you will have until the evening to come up with a groundbreaking concept and an [...]

From first idea to successful product – a hands-on demonstration of strategic design. This interactive workshop will be run by the design|brand|innovation consultancy The Deep Bench. Join us if you want to learn more about the strategic design process and how its methods and tools can [...]

MCBW START UP

smartvillage will discuss its concept for co-working to show you how co-working can help start-ups and corporates find more efficient links between innovation and networks. - Brief presentation of smartvillage’s concept - Using co-working spaces for network communities - About [...]

MCBW START UP

Our workshop on PR & storytelling has been designed to show start-ups how to develop sophisticated PR strategies for their brands and use storytelling techniques to strengthen their brand image and stand out. Participants will be provided with individualized itineraries for their [...]

MCBW START UP

During the day, we will organize the UX Games contest, in the evening we will host inspiring talks about technology and design. To participate in UX Games, your team will be given an offbeat topic and you will have until the evening to come up with a groundbreaking concept and an [...]

Vernissage with keynote speech with Prof. Dr. phil. habil. Max Welch Guerra, Bauhaus Weimar