Manfred Dorn is Head of Design and Director User Experience at the User Interface Design GmbH and is responsible for the design department. Together with the UID design team he develops design-strategies for innovative und multimedia interaction systems. His goal is to create products which enable an integrated, aesthetical and user-oriented user experience. Before joining UID he was responsible as a managing partner for the user experience design division of Phoenix Design in Stuttgart /Shanghai, from 2006 to 2014. Before that, he worked in the car design department of Mercedes Benz in Sindelfingen for 15 years.