Hager has been a brand consultant for Fortune 500 clients for more than 20 years. Recently fed up with the way strategy gets in the way of creating true relevance and innovation, she left the consulting business founding Hero’s Journey Travel Agency together with Hartl and Teledgy. “The world of brand consulting hasn’t really changed in more than 20 years”, Hager says, “we completely ignore that the world has dramatically changed. Strategy processes forgot the notion that we live in one of the most fast paced environments ever. Brands fail to connect and become relevant on more than just a marketing level”. “The truth is, that we need to understand that relevance is not just a marketing strategy, we have to take responsibilities as a brand as a whole, not just for one advertising season"